2024 saw significant investments in outbound email authentication, driven by new bulk-sender requirements from major email providers like Google and Yahoo. These developments have pushed the adoption of stricter DMARC, SPF, and DKIM policies to ensure deliverability and protect brand integrity. As a result, organizations are better prepared than ever for the adoption of Brand Indicators for Message Identification (BIMI).

In this webinar, we will explore how the foundational work done in 2024 sets the stage for organizations to benefit from BIMI in 2025. We’ll discuss how it helps build trust with recipients, and increase engagement, all while reinforcing email security.

Key Takeaways:

• Trends: New requirements for bulk mailers and their impact
• Understanding BIMI: How it works, costs and benefits for brand presence
• Steps to implementation: Using existing DMARC, SPF and DKIM setups
• Practical examples: Successful BIMI implementations by leading brands
• Outlook: What does the future hold for BIMI?
• Q&A: Your questions, our answers.

Registration

Note: The webinar will be held in English.

This event is not open to students, independent IT consultants or competitors. Nomasis reserves the right to cancel any registration up to one week before the event.

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