2024 saw significant investments in outbound email authentication, driven by new bulk-sender requirements from major email providers like Google and Yahoo. These developments have pushed the adoption of stricter DMARC, SPF, and DKIM policies to ensure deliverability and protect brand integrity. As a result, organizations are better prepared than ever for the adoption of Brand Indicators for Message Identification (BIMI).

In this webinar, we will explore how the foundational work done in 2024 sets the stage for organizations to benefit from BIMI in 2025. We’ll discuss how it helps build trust with recipients, and increase engagement, all while reinforcing email security.

Key Takeaways:

• Recap of 2024 email authentication trends and new bulk-sender requirements.
• Understanding how it works, its costs and its benefits for brand visibility.
• Steps to implement BIMI and leverage existing DMARC, SPF, and DKIM configurations.
• BIMI adoption so far, and real-world examples of brands that have successfully adopted BIMI.
• What is next for BIMI.

Registration

Note: The webinar will be held in English.

This event is not open to students, independent IT consultants or competitors. Nomasis reserves the right to cancel any registration up to one week before the event.

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